Standard Chartered
Design Across a Global Bank

Senior Designer. Four workstreams across a 20+ market retail and commercial banking estate.

Context.

At Standard Chartered I worked across the bank's 20+ market retail and commercial estate, contributing to four very different workstreams — from the global rebrand to internal and customer-facing platforms. My role ranged honestly from contributor to initiative-owner depending on the piece.

The global rebrand (with Lippincott).

I was one of 50-plus stakeholders working alongside Lippincott, who led the design. With the bank's Lead Designer and Head of Creative, we made sure the new identity told the bank's story; a refreshed archetype ("Brilliant Champion") and brand voice were defined. My own deliverable was the brand-compliant PowerPoint master template for internal and external communication — I had the deepest presentation-design experience on the team and led that chapter of the work.

The Bridge - internal employee portal.

As designer support, with the Lead Digital Designer and an external agency, I helped redesign the portal around its single most-used function: booking time off. Research showed employees really used only two features, so we focused the experience and added a one-click "favourites" path. Time spent on the most popular employee requests fell by 80%, and the feature was singled out for recognition in the annual employee review.

Global website rescue.

After the rebranded site launched, engagement dropped sharply — report downloads fell 70% in a month. With the Lead Digital Designer and external UX-audit and build partners, I translated the audit findings into plain language for the global and regional boards, and owned UI brand-compliance against the SC design system. Much of the work was reconciling stakeholders: we resolved a drawn-out fight over imagery by running professional photo shoots in Warsaw, London and Singapore, and quietly retired an external reporting tool in favour of reliable downloadable PDFs.

Career toolkit.

On my own initiative, I converted an unwieldy animated-PDF career toolkit — which broke whenever the org chart changed and failed on older PDF readers — into a web application. I ran interviews, a survey and A/B tests; an external agency later scaled the concept into a global internal career portal built on my findings. Satisfaction with the toolkit rose 90%.

Outcome.

Banking-scale experience delivered across brand, internal platforms and customer-facing web — in a regulated, multi-stakeholder, 20-plus-market environment.